Brand Marketing and Partnerships Update

Mar 30, 2026

Launching our largest integrated campaign yet  This spring, Chicken Farmers of Canada is rolling out its most ambitious integrated campaign to date: One Less Worry.  The campaign is built on a simple idea. Canadian chicken is raised to some of the highest standards in the world. When consumers understand that, it removes a key concern…

A Big Picture View on Improving Broiler Production

Mar 30, 2026

Moussa Diarra is evaluating every angle of broiler production to help producers improve the way they manage their barns and their birds. It’s a big project that’s taking a one health approach to look at how factors like ventilation, weather, feed and breed can influence bird performance, health and environmental impact. “Poultry is an important…

Poultry Code Update

Mar 30, 2026

The poultry Code of Practice is currently under review through the National Farm Animal Care Council and this Code serves as the basis for our national Animal Care Program. The update takes into consideration the latest science on priority welfare issues to determine if any changes to the current Code should be made; requirements and…

The 2026 Census of Agriculture is coming!

Mar 30, 2026

In May 2026, farm operators across Canada will receive an invitation in the mail to complete the Census of Agriculture questionnaire. Respondents will be able to complete their questionnaire online using their Secure Access Code (SAC) included in the invitation letter. What to expect for the 2026 Census of Agriculture In the coming months, the…

From Coast to Coast: CFC wrapping up 2026 AGM Tour

Mar 30, 2026

As CFC's cross-country Annual General Meeting (AGM) tour rolls along, the past month has underscored the strength of collaboration across our sector. CEO Michael Laliberté and Board Chair Tim Klompmaker, along with provincial board members, have travelled coast to coast, connecting with provincial boards and farmers to share updates, discuss priorities, and look ahead to…

Physical barriers becoming mandatory

Mar 30, 2026

Over the last four years, Highly Pathogenic Avian Influenza (HPAI) has caused widespread infections resulting in sector-wide impacts including economic losses associated with depopulation and other response activities, production issues, and trade restrictions. During this on-going threat of HPAI, Chicken Farmers of Canada (CFC) has been re-assessing biosecurity programming by reviewing scientific literature and epidemiological…

Meet your newest cohort for the Chicken Farmers of Canada’s Young Farmers Program

Feb 26, 2026

Mitch Larner - Newfoundland  Mitch has grown up in the chicken industry, with both his grandfather and father being broiler farmers. He understands the importance of a farmer’s role in supplying a protein source for his province.  Kristina Roarke - Québec  Kristina is a registered nurse and has been a teacher for nearly twenty years. She ventured into farming…

Canada’s Trade Diversification Is Moving from Strategy to Action: Why Mercosur Matters for Chicken

Feb 4, 2026

Canada is no longer simply discussing trade diversification — it is actively advancing it. Over the past year, federal policy decisions and renewed trade initiatives have made clear that trade diversification is now a central pillar of Canada’s economic strategy. The objective is straightforward: reduce overreliance on the U.S. market while expanding Canada’s global trade…

CPRC celebrates 25 years of supporting Canadian Poultry Research

Feb 4, 2026

The Canadian Poultry Research Council (CPRC) has been coordinating research investments and building capacity for Canadian poultry research since 2001. CPRC has supported 175 poultry research projects with funding for more than 80 researchers at Canadian universities and Agriculture and Agri-Food Canada research centres. This research commitment has resulted in a $65 million investment in…

NFACC Explained

Feb 4, 2026

Every industry has its jargon and the Canadian chicken sector is no different! NFACC is an acronym you may hear commonly but the significance of the organization and its work may not be obvious. Here are a few good things to know: NFACC stands for The National Farm Animal Care Council which oversees the development…

Notice: Reduction of the withdrawal period for certain chicken vaccines

Dec 4, 2025

The Canadian Food Inspection Agency is changing the withdrawal time for certain poultry vaccines which will allow for more flexibility of their use. The information below describes the vaccines involved, the implementation timeline and what information farmers should look for to record vaccine withdrawals on the Flock Information Reporting Form. Background The current withdrawal period…

Physical barriers at the barn entry to become mandatory

Dec 4, 2025

At their December meeting, CFC Directors made the decision to increase the minimum entrance requirements for barns, making physical barriers (e.g. bench or a step-over) mandatory between the Controlled Access Zone and the Restricted Area. More information will be shared in 2026 as CFC Directors finalize the requirement text and the implementation date. CFC is…

Chicken Takes Center Stage on MasterChef Canada 

Dec 4, 2025

A strong moment for our brand and a great month for the Free Run Facts campaign  Canadian chicken had a great spotlight moment on MasterChef Canada this season. The show dedicated a full episode to chicken, giving viewers a closer look at the care and quality behind birds raised by Canadian farmers. Our brand is…

Canadian Chicken Farmers Continue to Lead on Sustainability: New LCA Confirms Progress and Charts a Path Forward

Dec 4, 2025

Chicken Farmers of Canada (CFC) has released the results of its latest Life Cycle Assessment (LCA), offering the most comprehensive picture to date of the environmental footprint of Canadian chicken production. Conducted by Groupe AGÉCO and measuring performance from 2016 to 2023, the study confirms that the sector has made meaningful progress in reducing emissions,…

Canada’s New Trade Diversification Strategy: What Mercosur Means for the Chicken Sector

Dec 4, 2025

The federal government’s 2025 budget marks a decisive shift in Canada’s trade strategy. With a new $5-billion Trade Diversification Fund, Ottawa is signaling that the country must look beyond the United States for future growth. As Prime Minister Mark Carney emphasized in his national address last month, Canada intends to double its non-U.S. exports over…

Air filtration systems being tested in BC for minimizing avian influenza risk

Nov 27, 2025

The Province of British Columbia has funded a program that brings together producers and researchers to install and assess new technologies in the fight against Avian Flu. The program aims to determine how effectively these technologies can reduce the risk of Highly Pathogenic Avian Influenza (HPAI) on commercial poultry farms. Funding is available for commercial…

CFIA’s latest data on avian influenza risk factors

Nov 27, 2025

How is avian influenza getting into barns? Researchers in Canada and other poultry-producing countries continue to search for answers to this, as we near four years of the current outbreak. This past summer, Canadian Food Inspection Agency (CFIA) veterinarians visited farms that had experienced avian influenza outbreaks more than once, to look at potential risk…

CFC supporting future poultry Veterinarians – the Riddell-Julian Scholarship

Nov 27, 2025

Chicken Farmers of Canada (CFC) is proud to support an annual scholarship available through the American Association of Avian Pathologists Foundation (AAAP Foundation). The AAAP Foundation Scholarships are open to students who are pursuing poultry health and well-being and/or food safety in North America. Past recipients and current work There have been four recipients of…

Food Safety & Animal Care

Oct 10, 2025

New article alert! Feed additives Feed additives can be a helpful tool for supporting animal health and decreasing antimicrobial use. However, with many different types of additives, it can be hard to know where to start. This new article reviews the different additives and their mechanisms of action, which can help when exploring options with…

Brand Marketing and Partnerships Update – October 2025

Oct 6, 2025

Strengthening partnerships, growing visibility Chicken Farmers of Canada continues to build strong relationships with Canada’s leading foodservice and retail partners. Expanding industry partnerships We are proud to announce a new partnership with A&W, reinforcing our commitment to working with brands that Canadians know and trust. Alongside this, we’ve launched two digital campaigns through Instacart and…