Brand Marketing and Partnerships Update | Chicken Farmers of Canada

Launching our largest integrated campaign yet

This spring, Chicken Farmers of Canada is rolling out its most ambitious integrated campaign to date: One Less Worry.

The campaign is built on a simple idea. Canadian chicken is raised to some of the highest standards in the world. When consumers understand that, it removes a key concern about what they’re feeding themselves and their families.

One Less Worry brings that reassurance to life in a way that feels relatable and human. It highlights the care, standards, and commitment behind Canadian chicken, using warmth and light humour to connect with Canadians without feeling overly instructional.

The campaign launches April 11 and runs through October 15. It will appear across TV streaming, social media, online video, and in-store, all under the Raised by a Canadian Farmer brand platform. The focus is on Canadians aged 16 to 44, particularly audiences who consume the most chicken and are most curious about how it’s raised.

At its core, this campaign reflects the work farmers do every day and brings that story to Canadians in a clear, engaging way.

Recognition

Chicken Farmers of Canada has been ranked #98 on the 2026 Creative Power List, placing us among the top 100 creative brands in Canada.

Partnerships and Initiatives

We are preparing for another collaboration with Swiss Chalet in support of National Rotisserie Chicken Day. Co-branded promotional items are already in production.
In February, the Brand Unit launched a new pilot initiative: a biannual partner newsletter. This newsletter is designed to keep current and prospective partners informed and engaged. It shares campaign highlights, performance results, and insights that demonstrate the impact of the Raised by a Canadian Farmer brand, while also supporting future collaboration opportunities. The next edition is scheduled for September.