While food safety and pathogen reduction begin on the farm, consumers have a role to play too. That’s why Chicken Farmers of Canada ensures that food safety messaging is included in each monthly consumer newsletter that goes out to our over 96,000 subscribers. Here are some examples.
Our consumer website, chicken.ca, features hundreds of recipes and how-to videos and garners the most traffic out of the three websites we maintain. Each recipe begins with a food safety message highlighting the four key elements of safe food handling at home: clean, separate, chill, cook. We also have a “chicken school” section that gets regularly updated with food safety messages.