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Fuel Up, Snack Right – Our Summer Campaign is Here
On June 23, we launched a new snack-focused campaign that positions Canadian chicken as the go-to protein for those in-between moments—between Zoom calls, after a workout, or anytime you need fuel that works as hard as you do. The campaign runs until September 30 and lives primarily in digital-first spaces: social media, food and fitness websites, GymTV, and even Spotify workout playlists.
To deepen our connection with younger Canadians and inspire chicken as part of daily routines, we’ve partnered with a diverse group of creators. Think Olympic track cyclist Nick Wammes, glow-up coach Kaila Wenn, and well-loved Quebecois creators who bring trusted, relatable energy to our message. Their recipes and content are featured on our brand-new website, also launched June 23—designed for modern browsing, easier recipe discovery, and full-circle storytelling.
Brand Power: A&W Joins the Flock
We’re proud to welcome A&W as the latest restaurant partner to carry the “Raised by a Canadian Farmer” brand on their menus. This addition strengthens our commitment to direct B2B partnerships and our ongoing goal to help Canadians recognize and trust where their food comes from.
Looking Ahead: Chicken Month Campaign
As we gear up for Chicken Month this September, we’re crafting a partner-focused campaign to showcase our network of foodservice and retail collaborators. This initiative will spotlight their support for Canadian chicken and help amplify their own marketing efforts with brand-aligned assets and visibility.
