OTTAWA, October 23, 2025 — Chicken Farmers of Canada (CFC) has launched a bold new campaign celebrating the farmers behind Canadian chicken and setting the record straight on how it’s raised. The campaign showcases real Canadian farmers sharing real facts — giving Canadian consumers a clear, confident look at the care and commitment that goes into every chicken.  

Built around the Raised Canadian. Raised Right. philosophy, the campaign puts the farmers – the ultimate source of information behind Canada’s top meat protein – front and centre, providing facts and dispelling myths.  

 “This campaign gives our farmers the opportunity to share the truth in a confident, relatable, and often entertaining way,” said Michael Laliberté, CEO of Chicken Farmers of Canada. “It reminds Canadians that behind every piece of chicken is a real person who cares deeply about their animals, their farm, and the food they produce — and that they can always feel good about choosing Canadian chicken.” 

At the heart of the campaign is the creative platform “Free Run Facts,” responding to common myths about Canadian chicken farming and bringing consumers the information straight-from-the-source.  

Meanwhile, the campaign’s “Truth Nuggets” video series will bring everyday Canadians into the conversation, testing their knowledge of chicken farming in a true-or-false street interview format.  

The campaign brings real farmers into the fast-paced digital world, tackling myths where they spread most — online. With humour and authenticity, it blends seamlessly into the social feeds Canadians already scroll through, turning everyday content into moments of truth from the people they trust most: their farmers. 

To learn more about how Canadian chicken is raised, visit chicken.ca/care. 

About Chicken Farmers of Canada 

Chicken Farmers of Canada represents the 2,800 chicken farmers from coast to coast who are dedicated to raising high quality chicken, meeting high standards for food safety, animal care, and sustainability. Through its Raised by a Canadian Farmer brand, CFC works to connect Canadians with the people and practices that make Canadian chicken a trusted choice. 

For more information, please contact:

Chris Hofley, Communications Officer
Chicken Farmers of Canada
chofley@chicken.ca
613.566.5926