“Chickenomics”: there’s a good chance you’re wondering what that means.

In the simplest sense, it’s a combination of “chicken” and “economics”, the math behind raising chicken in Canada. But to Chicken farmers of Canada, the term chickenomics has come to mean a lot more than just numbers: it reminds us of all the good that comes from the Canadian chicken industry.

Whether you’re picking up some chicken at the grocery store or savoring a delicious meal with friends at the restaurant, it’s easy to forget all the hard work that goes into raising fresh, high quality chicken, and easier still to overlook the impact that chicken has on Canada and its economy.

That’s what we’d like to share with you here: our Canadian success story and reasons why the Canadian chicken industry is a good choice for Canada and a good choice for Canadians.

That’s what chickenomics is about.