“Chickenomics”: there’s a good chance you’re wondering what that means.

In the simplest sense, it’s a combination of “chicken” and “economics”, the math behind raising chicken in Canada. But to Chicken farmers of Canada, the term chickenomics has come to mean a lot more than just numbers: it reminds us of all the good that comes from the Canadian chicken industry.

Whether you’re picking up some chicken at the grocery store or savouring a delicious meal with friends at the restaurant, it’s easy to forget all the hard work that goes into raising fresh, high-quality chicken, and easier still to overlook the impact that chicken has on Canada and its economy.

That’s what we’d like to share with you here: our Canadian success story and reasons why the Canadian chicken industry is a good choice for Canada and a good choice for Canadians.

That’s what chickenomics is about.